NEXT GEAR UTILITY

THE NEXT

GEAR

UTILITY (S)

"THE WORLD IS GOING TO CHANGE,

HOW WILL THE GEAR EVOVE THIS TIME ?"

PERSONAL BRIEF

GROUP PROJECT_3 MONTHS

LOCATION_VALENCIENNES, FRANCE

MY ROLE_DESIGNER STUDENT MANAGER

WE KNOW THAT THROUGH HISTORY, GEARS EVOLVED ACCORDING TO HUMANS BEHAVIOURS.

THE IDEA WAS TO PLAN OURSELF IN A NEAR FUTURE, TO UNDERSTAND WHAT COULD BE THE NEXT UTILITY GEAR.

THE STORY

CHP. 1 CLOTHING INDUSTRY

WHAT ?

FINDING THE INTENT

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WHAT? A PURPOSEFUL APPAREL TO INFLUENCE FAST CLOTHING

Today the clothing industry is the 2nd most polluting
in the world.
It’s because of a vicious circle where brands, push people
to follow a consumerist mindset and lifestyle
Even more, gear have been adopted by fast fashion, and lost
it’s spirit of being strictly functionnal.

CHP. 2 HOW TO INFLUENCE ?

WHO ?

IDENTIFYING THE USER

WHO? SKATEBOARDING COMMUNITY AND ITS SPIRIT

Urban activities are a big part of people lifestyle, and it become
a great window to sensibilize people. Skate is one of them.
Through the years, skateboarding have been well adopted into the
world of music, movies, video games etc...
Since the beginning, it has make an impact on lifestyle and on clothing,
can it do it doing again in the future?

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CHP. 3 ORIGIN

WHERE ?

FINDING THE LOCATION

WHERE? THE FUTURE CITY OF COPENHAGEN

This can happen all around the world, but we wanted a place
really specific to launch the product.
Copenhagen have a goal, be neutral carbon before 2050, the
city is an ethical platform for new initiatives.
They planned a future using natural resources, encouraging social
behaviour, they want to blend public and private space, and they
want adapt there architecture to the changing weather.
All these points are going to create new playgrounds for the
skateboarders.